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When creating its first advertising for U.S. Smokeless Tobacco, one of Doe-Anderson’s first meetings will be with its new client’s lawyers.
Agency art directors and copywriters will need to be nearly as familiar with the Master Tobacco Settlement as they are with the client’s target market—suburban and urban adult smokers.
According to Jim White, the Louisville, Ky., shop’s chief creative officer, Doe-Anderson’s understanding of how to work within the restrictions of tobacco advertising and still impact consumers helped the agency win Greenwich, Conn.-based
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