U.S. Marines Stand Fast at JWT

J. Walter Thompson’s victory in the review for the U.S. Marine Corps’ account was built upon proven results and a new strategic direction.

The Atlanta shop defeated two undisclosed contenders last week to retain the estimated $200 million, five-year account, sources said.

The Marine Corps has been with JWT since 1946.

“We’ve won eight Effies in the last seven years and met our recruiting goals,” said JWT chief executive officer Jeff White. “Other services have not.”

Sources said JWT’s pitch team—White, executive cd Scott Nelson, account planner Randy Shepherd, senior account manager Jay Cronin and JWT Worldwide CEO Peter Schweitzer—convinced review board members at the Marines recruiting headquarters in Quantico, Va.,