U.S. Marines March Into Review

Following in the footsteps of the Army, Navy, Air Force and National Guard, the U.S. Marine Corps is starting a mandatory review of its account, now at J. Walter Thompson in Atlanta.

New York consultant Richard Robbins has been hired to draft a request for proposal, sources said. Robbins did not return calls.

Billings, which include advertising, media and below-the-line marketing services, are estimated at $50 million. Measured media approached $25 million last year, per CMR.

Separately, the Joint Recruiting Advertising Program has issued a questionnaire for its estimated $15-20 million account, at Bates USA, here.