U.S. Dial Tone Moves to M/C/C

Dallas Agency Claims $42 Mil. Account From Austin Incumbent
DALLAS–M/C/C has persuaded U.S. Dial Tone to move its $42 million account just as the telecom prepares a summer advertising campaign to lure customers away from the Baby Bells.
U.S. Dial Tone will be among the first companies to provide residential customers with combined local, long-distance and Internet access services when it begins operating nationwide this year.
M/C/C in Dallas ousted incumbent Makos Advertising, Marketing and Design of Austin, Texas, from the account with an unsolicited pitch to the client.
Said M/C/C president Mike Crawford, “We’re always proactive in communicating and talking to high-tech [businesses].