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BOSTON The Department of Commerce has tapped Edelman, M&C Saatchi and BVK, dubbed the “Visit America Alliance,” to handle a $6 million U.S. tourism assignment.
“It is exciting for those of us in the tourism marketing community to see the federal tourism campaign for the United States come to fruition and we of course are proud to be associated with it,” said Cathleen Johnson, executive vice president, general manager and leader of independent Edelman’s tourism practice, in a statement.
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