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LOS ANGELES Publicis & Hal Riney has won creative duties on U.S. Cellular, the client confirmed today.
The addition comes as the San Francisco agency finishes its last work on Sprint Nextel, which recently picked Goodby, Silverstein & Partners for creative chores on its $1.2 billion ad account. (Riney handled the business-to-business portion of Sprint’s assignment.)
Independent Doner in Southfield, Mich., was the incumbent on U.S. Cellular, which spent $75 million last year on U.S. ads, per TNS Media Intelligence.
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