Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The U.S. Army narrowed the list of contenders for its $115 million advertising contract last week to three shops, sources said.
Campbell-Ewald, Warren, Mich.; Leo Burnett, Chicago; and The Martin Agency, Richmond, Va. have advanced in the review. After issuing questionnaires and conducting “capability briefings,” the Army cut Arnold Communications, Boston; DDB, Chicago; and McCann-Erickson and Ogilvy & Mather, both New York.
The Army has been prequalifying shops with the intention of limiting the competition to firms identified as best qualified by its consultant, Jones-Lundin Associates, Chicago, prior to issuing requests for proposals.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in