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NEW YORK Ad spending grew 6.3 percent in 2004, according to preliminary figures released Tuesday by Nielsen Monitor-Plus, which tracks expenditures across 13 media.
With the exception of spot TV (down about 1 percent) and spot radio (down 2.9 percent across the 20 markets monitored by the service), all other media posted gains for the year.
Syndicated TV led media gains with a 13.7 percent increase, followed by network TV (12.2 percent), local magazines (12.2 percent), cable TV (11.7
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