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NEW YORK Domestic ad spending growth will continue to trail global gains next year as the Olympics, U.S. elections and continued Internet advances are counterbalanced by sluggish underlying trends.
That was one key theme of two closely watched forecasts unveiled Monday at the annual UBS Global Media & Communications Conference.
Bob Coen, director of forecasting at media agency Universal McCann, predicted the U.S. ad market would reach $295.4 billion in 2008, up 3.7 percent.
Coen today lowered his 2007 prediction to $283.9
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