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By Teresa Buyikian
LOS ANGELES–Urban Decay, a maker of unconventional nail polish and cosmetics, has awarded its estimated $1-2 million account to small creative shop McElroy Communications after a review.
The client, based in Costa Mesa, Calif., had narrowed its review to two finalists: McElroy in Newport Beach, Calif., and Butler, Shine & Stern in Sausalito, Calif.
The agencies presented creative ideas but did not make speculative creative presentations, according to Urban Decay’s chief operating officer, Wende Zomnir.
‘McElroy is good at understanding the consumer from the grass-roots level,’ Zomnir said.
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