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NEW YORK Urban Advertising this month will paper midtown, the Upper West Side and SoHo here with a pro-bono campaign for City Meals on Wheels in an attempt to involve young diners in the program.
CMW, which has been delivering meals to the homebound elderly since 1979, has not done a good job of reaching young, middle-income singles in New York, said shop principal Bernard Urban. The wild posting campaign aims to change that, he said.
“We’re
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