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Upromise, the customer loyalty and college savings program developed by Michael Bronner, founder and former CEO of Digitas, has launched its first national ad campaign.
A series of five 60-second radio spots for the Brookline, Mass., company begin airing this week in 22 markets. Spots employ the line “A new way to save for college” and feature Bronner’s voiceover describing how the program works and inviting parents to take part.
The effort from Boston’s Hill, Holliday, Connors, Cosmopulos will run for about a month and be followed by a print component later this year, a Upromise representative said.
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