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BOSTON-Hill, Holliday, Connors, Cosmopulos, which on Thursday lost co-president June Blocklin to UPromise, has gained at least $25-30 million in advertising work from UPromise – in addition to doing its relationship marketing – sources said.
The ad account had been held by McCann-Erickson, New York, a Hill, Holliday sibling under Interpublic Group. McCann officials did not return calls.
“It just made sense to consolidate with a single resource” said UPromise founder and CEO MIchael Bronner.
UPromise, Brookline, Mass.,
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