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Women athletes have it tough. Not only must they survive in a traditionally male-dominated sphere, they also deal with the “uniboob,” the amorphous mass caused by pulling on a sports bra.
Fortunately, several companies are hoping to eradicate this—until recently—undocumented problem.
First, Lucy of Portland touted her “Uniboob Epiphany” with near-religious fervor in ads for Lucy.com.
Now Champion has launched its new Shape 2000 Bra, designed to eliminate the uniboob, with a print execution from Earle Palmer Brown in New York.
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