Upfront 2004 - The Advertisers: Beer

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The low-carb craze continues to breathe new life into the long-stagnant beer marketplace, which last year invested $454.8 million in network TV advertising, according to Nielsen Monitor-Plus. Those who watch the sector affirm that network TV will continue to be the favored marketing tool of beer makers heading into the fall TV season, and new low-carb product from Anheuser-Busch, Coors Brewing, Labatt USA and Miller Brewing is expected to continue to dominate much of that airtime.

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