UPFRONT 1997: CMR's TOP BRANDS IN NETWORK PRIME TIME, 1996

.....Rank.....Brand.....Class.....Spending ($000).....Spots





.....1.....MCDONALD'S.....V234.....$258,577.....2,923





.....2.....BURGER KING.....V234.....190,635.....2,321





.....3.....TACO BELL.....V234.....78,731.....676





.....4.....PIZZA HUT.....V234.....74,808.....601





.....5.....SATURN CORP.-Autos CP.....T111.....72,885.....591





.....6.....KFC.....V234.....66,289.....900





.....7.....AT&T LONG-DISTANCE - Residential.....B142.....61,414.....558





.....8.....COCA-COLA CLASSIC - Soft Drink.....F221.....60,573.....333





.....9.....WENDY'S.....V234.....60,414.....919





.....10.....TYLENOL -Extra Strength Gel Tab....D211.....60,109.....631





.....11.....NISSAN MOTOR CORP.-CP.....T112.....56,045.....275





.....12.....MCI LONG-DISTANCE -Residential.....B142.....52,604.....450





.....13.....RED LOBSTER.....V234.....51,247.....650





.....14.....PEPSI-Soft Drink.....F221.....44,770.....289





.....15.....OLIVE GARDEN.....V234.....42,315.....585





.....16.....SPRINT LONG-DISTANCE -Residential.....B142.....42,089.....457





.....17.....ZANTAC 75 -Ulcer/Heartburn Medicine.....D213.....39,894.....424





.....18.....DISCOVER CARD -Credit Card.....B150.....39,819.....379





.....19.....SUBWAY.....V234.....38,574.....778





.....20.....VISA-Credit Card.....B150.....37,178.....210





.....Top 20 Totals..........1,428,790.....14,950





.....Source: Competitive Media Reporting. Ranked by dollars spent on advertising. Includes ABC, CBS, NBC, FOX, UPN and WB.








Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





National