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LOS ANGELES Universal Studios Hollywood theme park is reviewing its $7 million creative, according to sources.
Finalists are expected to present in meetings scheduled at the end of the month after chemistry checks, per sources.
Contenders include Omnicom Group’s BBDO West, Los Angeles and San Francisco, and independent agencies Cimarron Group, Hollywood, Calif.; davidandgoliath, Los Angeles, which handles advertising for Universal’s theme park in Orlando, Fla.; and Secret Weapon Marketing, Santa Monica, Calif., according to sources.
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