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World’s Largest Record Label Awards Media Chores to Hub Shop
BOSTON–Arnold Communications has strengthened its foothold in the entertainment arena, growing its relationship with Universal Music Group.
The Boston shop was assigned a significant portion of the client’s media planning and buying after a review. Overall media spending will be at least $15-20 million, said Leslie Borrok, vice president of advertising and media services at Universal Music.
“Arnold’s media department has shown a clear understanding of where our artists need to be in the marketplace,” said Borrok.
Previously, media chores had been with four Los Angeles-area shops.
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