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LOS ANGELES — Interpublic Group of Cos.’ Universal McCann, New York, the global media agency for Nestle, has retained and added to its responsibilities for the Swiss marketer, winning the client’s consolidated $375 million U.S. media buying account in a two-shop shootout against PHD, St. Louis, sources said. PHD was an incumbent shop for Purina pet foods, acquired by Nestle in December.
The acquisition sparked a review that included not just the combined $150 million buying business for Purina and Nestle’s Friskie’s pet food brands but all of the advertiser’s consolidated media buying in the U.S.,
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