Nike honors the contribution the Dominican Republic has made to Major League Baseball in a new ad breaking during the Major League All-Star Game on CBS July 15. Nike is calling the ad the first Spanish-language television spot ever broadcast on primetime U.S. TV. Subtitled in English, 'Land of the Shortstops' speaks of the many Dominicans who have graduated from dirt fields and cardboardscrap gloves to the Major Leagues. The ad ties to Nike's broader, late summer ad theme, which focuses on the world of sport's role as a means of global communication. A series of wall murals, as well as TV ads, will celebrate the love of sport throughout the Americas.
Copyright Adweek L.P. (1993)