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United Airlines heard proposals late last week from Young & Rubicam and Fallon Worldwide on how each would manage the company’s $100 million global advertising account, sources said.
One executive close to the review said the airline’s choice is between global reach and creative firepower. “Y&R has a strong network,” the source said. “Fallon is great creative.”
The meetings were characterized as “discussions” about how the agencies would manage the global account, rather than straight pitches, sources said.
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