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CHICAGO United Airlines has begun a guerilla marketing campaign in Denver touting a new low-cost carrier named Ted, sources said.
The campaign includes a Web site, signage and mysterious giveaways in and around Denver. United’s lead agency, Fallon in Minneapolis, is involved in the effort and is expected to break a more traditional campaign later this year, according to sources.
A Fallon representative referred calls to the client. Officials from the Elk Grove Village, Ill., airline were not immediately available.
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