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CHICAGO United Airlines jabs rival American Airlines over its decision to add more seats to its planes, thus cutting legroom, in a campaign from Publicis Groupe’s Fallon that breaks next week.
Print ads that debut on Monday in Chicago, which both airlines use as a hub, feature the line-drawn characters that have already graced United’s branding efforts.
These new ads show passengers in contorted positions because of close seating. One has an unhappy man folded into a square over the headline, “Fly American, and you could kick yourself.
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