United Airlines Shifts to Startup

CHICAGO United Airlines has shifted creative duties on its estimated $100 million account to startup agency Barrie D’Rozario Murphy, the shop has confirmed.

The account had previously been at Publicis Groupe’s Fallon in Minneapolis, where two of BDM’s principals had worked on the business.

BDM founders Bob Barrie and Stuart D’Rozario created the carrier’s animated “It’s time to fly” campaign while at Fallon. BDM launched less than a month ago in Minneapolis.

“We are delighted to have the opportunity to continue stewarding United’s ‘It’s time to fly’ campaign,” said D’Rozario, who is co-president and executive creative director at BDM, in a statement.