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BOSTON Axe has hired Amp as the deodorant spray marketer’s lead African American promotional agency.
“We are thrilled to have Amp join the Axe team,” said David Rubin, Unilever brand development director at the client, in a statement. “African American guys represent an important category of Axe consumers and we’re looking forward to connecting with these guys in more meaningful ways. Amp’s record of creative programs made it the [best] choice for the Axe brand.”
Boston-based Amp will provide strategic counsel to Axe on marketing and promotional efforts.
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