Unilever Shifts Ragu to Ogilvy

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NEW YORK Unilever has shifted U.S. creative duties on its Ragu sauce brand to WPP Group’s Ogilvy & Mather from sister shop JWT, Ogilvy confirmed. Ad spending is estimated at $15-20 million.

The shift occurred without a review and bolsters Ogilvy’s share of Unilever business. The agency’s New York office also handles Dove, Hellmann’s, Wish-Bone, Slim-Fast and Carb Options.

“Ragu is a great brand with terrific potential,” said Ogilvy North American co-CEO Bill Gray, in a statement.



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