Unilever Parks Vaseline at BBH

NEW YORK Unilever has consolidated global creative duties on its Vaseline brand at Publicis Groupe-backed Bartle Bogle Hegarty, BBH confirmed. Estimated billings are $30 million.

Previously, the duties were split between WPP Group’s JWT (in the U.S.) and Interpublic Group’s McCann Erickson (outside the U.S.). Historically, the bulk of the spending has been in the U.S.

“We want to maximize our efficiency and effectiveness and decided to rationalize our agency alignments on Vaseline by moving to a single global partner,” said Steve Miles, global brand vp for Vaseline at Unilever, in a statement.