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NEW YORK Unilever is shifting U.S. creative duties on its Caress brand from BBDO to J. Walter Thompson, JWT confirmed. Billings are estimated at $25-30 million.
The shift occurred after a series of strategic and creative meetings between the client and the New York offices of Omnicom’s BBDO and WPP’s JWT, said sources. JWT already handles two other Unilever soap brands: Lux and Lever 2000.
Since 2000, annual major media spending on Caress has fluctuated between $25 million and $40 million, according to TNS Media Intelligence/CMR.
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