Unilever consolidates By M.H. Moor

NEW YORK--As expected, Unilever will announce this week that, as part of its global realignment of advertising, it will consolidate the advertising for its personal products divi

The club shops are Lintas, J. Walter Thompson, McCann-Erickson and Ogilvy & Mather. Lintas will handle global brands in the oral, hair care, deodorant and fragrance categories. JWT will also work in the oral, hair and fragrance categories. O&M will handle brands in the skin care, deodorant and fragrance categories. McCann will work on brands in the skin care category.
Any shifts in assignments are expected to happen by the end of the year.
Under this new policy, at least two agencies on its roster will be available to do work in each product category and brands within those categories will be held globally by one agency.
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