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NEW YORK Procter & Gamble is sitting out next year’s Super Bowl, but Unilever is jumping in, to launch a new campaign for Degree deodorant, sources said.
It will be the first work from Interpublic Group’s Lowe since the New York shop won the estimated $20 million account from the Chicago office of Omnicom Group’s DDB in July.
Unilever has purchased a single, 30-second unit in the second quarter of the Feb. 6 game, said sources.
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