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Unicast, the New York-based company that developed the online Superstitial ad — the so-called “polite commercial” — is forming an advisory board to figure out how to increase the amount of money traditional advertisers spend on Internet ads, specifically Superstitials.
Superstitials are similar to interstitials, which pop up when a user is going from page to page within a given site, but unlike interstitials, they do not slow down the user by taking a long time to load.
The
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