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BOSTON Unica targets CEOs, CMOs and other corporate decision makers in its first image effort from independent shop J. Winsper & Co.
The client, a Waltham, Mass.-based provider of enterprise software for marketing management, enlisted the Providence, R.I.-based agency for a print and online campaign. The work is now rolling out mainly in trade publications and the high-tech press.
Executions explain how Unica’s Affinium product can help companies attain greater efficiency, measurability and effectiveness with their marketing programs.
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