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ATLANTA Under Armour Performance Apparel’s latest spots broke Saturday on ESPN.
The highly choreographed commercials, created by an in-house team at the Baltimore-based company, borrow from Broadway’s Stomp.
Assorted 15-, 30- and 60-second spots revolve around “Max Day,” a training-camp ritual in which 30 athletes challenge one another as they work out. In the work, Dallas Cowboys defensive end Eric Ogbogu, the Cincinnati Bengals’ Justin Smith and a chorus of muscleheads chant, “We must protect this house.”
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