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Liberty Mutual’s review of its estimated $27 million ad account entered a new phase last week when the selection committee could not decide between two contenders.
The Boston-based insurer had intended to make a final decision after four contenders completed their presentations. Instead, the client eliminated two shops and announced another round of presentations set for this week, said Liberty Mutual representative John Cusolito.
The remaining finalists are Kirshenbaum Bond & Partners and N.W. Ayer & Partners, both in New York.
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