UM Names Kadlec Top Coke Buyer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Universal-McCann has hired Kim Kadlec as svp/director of the Interpublic Group media network’s dedicated Coca-Cola U.S. broadcast buying group.

Kadlec, 38, joins from Publicis Groupe’s Zenith Media, where she was svp, director of client services on the shop’s $800 million Verizon Communications business.

She replaces Doug Hochstadt, who left recently to take a position at ABC. Kadlec reports to Annette Cerbone, svp, director of national broadcast.

Kadlec will manage 20 staff ers, who will work as a team on Coke, which put $90 million of its total $300 million global ad spend in national broadcast in 2001, according to CMR.

“[The shop’s strat egy to give every major account a] client services group at a very senior level seems to work very well,” Kadlec said.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in