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Ultimate Electronics Selects Cliff Freeman

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NEW YORK MDC Partners' Cliff Freeman and Partners has won creative duties on Ultimate Electronics following a review of undisclosed agencies, the client said.

The company is owned by Ultimate Acquisition Partners, based in Thornton, Colo. The client said it plans to spend up to $15 million in media on a new campaign expected to break in September. The high-end consumer electronics chain used various agencies for projects before selecting New York-based Cliff Freeman.

In a statement, client chairman and CEO Mark Wattles said, "Cliff Freeman and Partners gets it, understands the mindset of our customer and creates fantastic communications that people remember and respond to. I want people to hear our story, and we knew it was clear exactly which agency could help us achieve our goals."

Ultimate Electronics operates 32 stores in nine states, mostly in the Southwest and Midwest.

Cliff Freeman's other clients include DSW, Cadbury Schweppes' Snapple and Canada Dry brands.