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NEW YORK MDC Partners’ Cliff Freeman and Partners has won creative duties on Ultimate Electronics following a review of undisclosed agencies, the client said.
The company is owned by Ultimate Acquisition Partners, based in Thornton, Colo. The client said it plans to spend up to $15 million in media on a new campaign expected to break in September. The high-end consumer electronics chain used various agencies for projects before selecting New York-based Cliff Freeman.
In a statement, client chairman and CEO Mark Wattles said, “Cliff Freeman and Partners gets it, understands the mindset of our customer and creates fantastic communications that people remember and respond to.
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