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The Leo Burnett Building—50 gleaming stories of granite, glass and stainless steel—stands proudly at 35 West Wacker Dr., overlooking the Chicago River. But on a recent boat tour of the high lights of the Chicago skyline, it was the Burnett Building itself that was overlooked—by a tour guide who has a beef with branding.
As the guide for Wendella Boat Tours pointed out such Windy City landmarks as Jerry Springer’s and Sammy Sosa’s residences, Shoptalk inquired innocently about the Burnett Building.
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