Ukrop's Supermarkets Picks Work Advertising

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Richmond Chain Makes Hometown Choice
ATLANTA–After evaluating seven agencies in its hometown of Richmond, Va., Ukrop’s Supermarkets made the decision to place its strategic development and creative duties with Work Advertising.
Ukrop’s Supermarkets is a locally owned chain that has operated in Richmond for 60 years. The company would not reveal the other contenders or the budget.
“The advertising community in Richmond has incredible talent,” according to client director of marketing Coleen Butler Rodriguez. “We chose Work Advertising because they have a solid understanding of smart marketing, great advertising and an obvious history of success.





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