U.K. Media Shop Plots Expansion To New York

Michaelides & Bednash, the award-winning British media strategy consultancy, will try to replicate its success in the U.S.
The London-based company will open in New York by the end of this year or early next year, said co-founder and managing partner George Michaelides. M&B will staff its office with media and account planners from both the U.S. and the U.K.
The agency was started in 1994 by Michaelides, a media director with stints at London agencies GGT and Howell Henry Chaldecott Lury + Partners, and managing partner Graham Bednash, who also worked at both shops.