Ubi Soft Satisfies KBP's Videogame Desires

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Ubi Soft Entertainment has hired Kirshenbaum Bond & Partners West to handle advertising for two of its videogame titles, the agency said.

KBP will help Ubi Soft launch Prince of Persia: The Sands of Time and Beyond Good and Evil. Billings are estimated at $10 million.

The San Francisco shop was selected following an informal review. The other contenders were not disclosed, and representatives for the client in San Francisco could not be reached.

Work for Prince of Persia will include TV, print and online advertising as well as Web site development.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in