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NEW YORK The United Arab Emirates on Monday took home the most awards in the first Dubai Lynx Awards, a creative competition for agencies and clients in the Middle East and North Africa.
All told, 111 trophies were distributed: 39 for print, 22 for direct, 17 in outdoor, 14 for TV/cinema, 12 in interactive, 4 in radio and 3 in the integrated campaigns category.
Saatchi & Saatchi’s Dubai office received the print grand prix for an Olay ad.
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