Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Atlantans Get 30-Day Trial After Aborted Shootout With Richards
ATLANTA–WestWayne here has tentatively won the creative portion of the University of Phoenix’s $17 million advertising account. The agency will develop a general creative strategy for the client over a 30-day trial period before a final commitment is made.
The media segment of the account was awarded to the San Diego office of Western Initiative Media, which has been working on a limited basis with the educational institution.
WestWayne’s victory came in an aborted shootout against The Richards Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in