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BOSTON Tyson Foods on Friday said it named Havas’ Arnold, already a roster shop, to replace Omnicom-owned DDB as its lead agency.
Tyson spent more than $40 million on domestic ads last year, per Nielsen Monitor-Plus.
Tyson will no longer work with DDB in Chicago, the company said in a statement. DDB could not immediately be reached for comment.
The client added Arnold for creative support in January following a review in which DDB also competed. Though Tyson confirmed Arnold’s hire at the time, it declined to disclose the nature of the work or discuss which agencies pitched.
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