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BOSTON Tyco International is holding two separate reviews to select agency partners for an image campaign likely to launch in the second half of the year.
Both assignments are new for the Hamilton, Bermuda-based company and there are no incumbents, said Peter Farris, vp, marketing and public affairs at the manufacturing and management conglomerate.
Ferris declined to discuss the price tag for the work now in play, but sources indicated that ad spending of at least $30-50 million is likely.
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