Tyco Hires Interbrand for Image Upgrade

BOSTON Troubled manufacturing and electronics conglomerate Tyco International has hired Omnicom’s Interbrand for a “brand architecture” assignment following a review in which Interpublic’s Futurebrand was runnerup, the client said.

Initial work includes an audit of the company’s 100-plus brands and “how they’re organized and how they relate to each other,” said Tyco representative Gary Holmes, who emphasized that no immediate name change is planned.

Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, based here, was hired two weeks ago for marketing chores following a separate review.