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Interactive agency Two Way Communications here is the subject of negotiations that will likely lead to its acquisition.
Daryl Travis, president of Arian, Lowe & Travis, the ad agency that helped bankroll Two Way when it was formed in 1996, said the 25-person interactive shop has received overtures “from everywhere,” but that a deal is most likely with one of three bidders.
Travis said a deal could be closed soon, but declined to identify the potential suitors.
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