Goodyear Tire & Rubber Co. has awarded its estimated $60 million U.S. advertising account to Goodby Silverstein & Partners in San Francisco after a review.
Goodby beat out GSD&M, Austin, Texas, in a two-agency final round.
BBDO and McCann-Erickson, both New York, were in the running until this week. The 15-year incumbent, J. Walter Thompson in Detroit, and TBWA\Chiat\Day in Playa del Rey, Calif., dropped out earlier in the review.
JWT?s most recent campaign for the Akron, Ohio-based client was tagged "Serious freedom."
McCann-Erickson, a Goodyear roster shop since 1951, handles the brand in 30 countries. Leagas Delaney also does some creative in Europe.
Goodyear?s decision comes a week after competitor Michelin began sending out questionnaires for a review of its $35 million U.S. account. Jones Lundin Beals in Chicago is handling the process for Michelin, a French company whose U.S. base is in Greenville, S.C.