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Goodyear Tire & Rubber Co. has awarded its estimated $60 million U.S. advertising account to Goodby Silverstein & Partners in San Francisco after a review.
Goodby beat out GSD&M, Austin, Texas, in a two-agency final round.
BBDO and McCann-Erickson, both New York, were in the running until this week. The 15-year incumbent, J. Walter Thompson in Detroit, and TBWA\Chiat\Day in Playa del Rey, Calif., dropped out earlier in the review.
JWT?s most recent campaign for the Akron, Ohio-based client was tagged “Serious freedom.”
McCann-Erickson,
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