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So RVing has extended its contract with Baltimore incumbent Eisner Communications and doubled its ad budget to $40 million over the next three years.
The Reston, Va., nonprofit group, which represents recreational vehicle manufacturers, dealers, suppliers and campgrounds, inked its original three-year deal with Eisner in 1996. The agency teamed with Go RVing to produce the first industry-wide national broadcast advertising campaign, targeting baby boomers and their families.
A print campaign coincided with the national network and cable television effort.

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