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When the ad industry’s top media executives convene in Orlando, Fla., in the winter of 2002 at the annual American Association of Advertising Agencies Media Conference, they could find the Walt Disney Contemporary Resort aswarm with sellers.
The Television Bureau of Advertising, the trade association of the nation’s local TV stations, may decide soon to no longer hold its annual marketing conference in conjunction with the National Association of Broadcasters convention, which ended last week. Some of the nation’s most influential media directors and media-agency leaders have urged the TVB to join them at the 4A’s conference.
Chris
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