TV Watchers More 'Sensitive'

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LOS ANGELES– According to an Initiative Media Internet survey on consumer attitudes and behaviors following the Sept. 11 terror attacks, more than four out of ten Americans agree that “the attack on the World Trade Center has made me more sensitive to certain themes and storylines in the TV programs I am willing to watch.”

The survey, fielded Sept. 21-23, also found that significant percentages of consumers have changed their entertainment and media behavior following the tragedy.

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